By Greta (freelance writer)
The log can be viewed as a metaphor for the core of a social impact initiative: its workers. Disadvantaged groups involved in social businesses have the opportunity to gain economic autonomy and learn new skills, which in turn can be applied in other fields. An example of this which has impressed me is Made in Carcere, an Italian social impact initiatives which sells bags and accessories produced by female prisoners, who have the chance to work in a laboratory inside their penitentiary. The project represents not only a source of income and a learning opportunity, but also a space to regain their self-esteem.
Businesses can also have a social impact with their products, which I imagine as fruits of trees. For instance, Grameen Danone offers low-cost yoghurt enriched with micro-nutrients to decrease child malnutrition in Bangladesh.
Lastly, at the extremities of branches, there are flowers: profits. In this last case, social impact initiatives benefit communities by reinvesting their earnings in projects tackling social issues. In the interesting case of hybrid businesses, the for profit part of the organisation generates revenues to be reinvested in the non-profit branch. A social social impact initiatives of this kind I have always admired is Plain Ink, which publishes children’s books in Italy promoting inter-cultural understanding and integration; and uses the profits from sales to finance educational programs in rural India and Afghanistan.
After recognising the potential positive impact of social social impact initiatives, I think that the real question we could ask ourselves is if social impact initiatives can better achieve these objectives than other types of organisations, such as traditional models of NGOs.
In my opinion, two aspects could be considered.
The first one is financial sustainability. Most social social impact initiatives are not –or not only- funded with donations and institutional grants and, thus, they might ensure a more prolonged impact. Of course, a business structure implies all the difficulties related to marketing strategy; but I think it frees organisations from the need to please donors’ requests and enables them to be faithful only to the core principles of the enterprise, which give to products the added value appreciated by customers.
The second aspect is flexibility. As far as I am concerned, it seems to me that social impact initiatives -due to their size and financial structure- can more suitably transform themselves in response to changes in variables of social problems. I believe that adaptability is a core value in projects aimed at achieving positive impacts, because of the crucial influence of specific local features on social issues. By way of example, I could mention the experience of Selene Biffi, a social entrepreneur appointed by the UN to write a primary school book in Afghanistan. After acknowledging the high illiteracy rate, she realised educational comics would be more effective; and, later on, decided to open a school of storytelling, a traditional Afghan art with which traditional social and cultural heritage is preserved and which, in Biffi’s view, can convey positive development messages.
Socialbox.biz is developing processes and ideas to solve a social problem as an effective social impact initiatives. Developing expertise, infrastructure, blue prints and leading by examples is very precious, and it enables those aspects to be applied in a number of future projects. I very much welcome commitment by Socialbox.biz in support of disadvantaged groups it intends to reinvests its profits in.
Finally, It is also especially interesting to explore the impact large corporations with massive resources have on peoples lives and local communities and to assess the positive effects such businesses have such as their work with social impact initiatives and the most effective means to communicate these practical examples and results.
Laptops for Homeless Support Initiative innovation from SocialBox innovators
https://www.socialbox.biz/homeless-support/
The Children’s Hospital Foundation has received the greatest donation so far – 1,000,000 euros, donated by the Latvian company Mikrotikls, reported Latvian Television Thursday.
http://www.lsm.lv/en/article/societ/society/it-company-donates-1m-to-childrens-hospital.a162114/